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Producer-Multiplex feud resolved

June 15, 2009

Mumbai: From my office window I am looking down on one of the FAME cinemas. For more than a month the frontal side was adorned by the poster of a single film: “99”.

Now after the four months of negotiations and two months of strike in which hardly any films had been released, the producer-mutliplex owner blood feud could be finally resolved on Friday, the 5th June. The two parties reached a consensus over the rationalisation of revenue sharing for forthcoming films and –  a colourful variety of films is getting released from 12th June onwards. It feels like a whole over-kill of releases is coming up, starting with Big pictures-Vashu Bhagnani co-produced ‘Kal Kissne Dekha’ and Mithun Chakraborty starrer ‘Zor Laga Ke Haiya’.

The meeting between the two parties was held at the Yash Raj Studios and the deal was first inked by Big cinemas represented by its chairman Amit Khanna.  The final settlement is 50, 42, 35 and 30 percent for the first, second, third and fourth week respectively for all movies and 52, 45, 38 and 30 percent respectively for all blockbuster movies that manage to collect more than Rs17.5 crore (USD3.5 million) only at the six leading multiplex chains, meaning PVR, Big, Inox, Fame, Cinemax and Fun.

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